The Pioneer Lenten Challenge encourages us all to address our relationship with alcohol and to undertake a temporary pledge for Lent or a significant reduction in the consumption of alcohol.


[display_podcast] This podcast made available from RNN

In this podcast Jean Callanan, who has taken up the challenge for the second year in a row, explains the Pioneer Challenge.

Pioneer Association

source – www.

The Associations Lenten message is specifically targeted at half of all Irish drinkers, thats four in ten women and seven in ten men, who research findings show have a harmful pattern of drinking alcohol. Commenting at the launch of its Lenten campaign, Pioneer CEO Padraig Brady said:

Statistics show alcohol- related hospital discharges increased by 92% between 1995 and 2004. In the same period there was a staggering 147% increase in the number of hospital discharges with alcohol – related liver disease. These statistics are a source of real concern. However, we must not let the statistics become dehumanised. This Lent we would encourage people to think about the people, the lives, the families behind these statistics which will continue to grow unless we stop and think about our relationship with alcohol.

Lent offers us an extended period of time when people can collectively come together and set about taking on their own personal challenge for Lent. We would encourage people to consider taking up the Pioneer invitation this Lent and to drink less.

People are encouraged to take part in the challenge in a number of different ways, such as:

  • Refrain from alcohol for the weeks of Lent
  • Consider drinking non-alcoholic drinks when out with friends at the weekend
  • Donate some of the money saved from alcohol to a charity of your choice
  • Encourage discussion with your friends about the dangers of excessive drinking