Fairtrade Fortnight 22 Feb – 7 Mar 2010

source – www.fairtrade.ie

For last years Fairtrade Fortnight 36 thousand people in Ireland got involved in banana eating all around the country! For this year�s Fairtrade Fortnight we are going to make it easier than ever to get as many people as possible thinking and buying Fairtrade.

We will be asking people to join the BIG SWAP, so swap your usual tea for a Fairtrade tea, swap your bananas, chocolate, confectionery, t-shirts and wine for Fairtrade ones!

This year�s campaign is focusing on tea. We are asking the nation to swap their cuppa for a Fairtrade cuppa. From converting your granny to hosting a tea party, there are so many ways to encourage people to swap their precious brew.

The more ways you can help us get people tea swapping the better, each swap will be proof that people in Ireland want a better deal for producers in developing countries.

What is Fairtrade?

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

What is Fairtrade Mark Ireland?

Fairtrade Mark Ireland is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in Ireland in accordance with internationally agreed Fairtrade standards. Fairtrade Mark Ireland was established in 1992.

Fairtrade Mark Ireland is the Irish member of Fairtrade Labelling Organisations International (FLO), which unites 21 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organisations from Asia, Africa, Latin America and the Caribbean.

Fairtrade Mark Ireland is a registered charity (no. CHY 11264). It is also a company limited by guarantee, registered in Ireland (no. 217128).

What is the FAIRTRADE Mark?

The FAIRTRADE Mark is an independent consumer label which is a guarantee that the products containing the Mark have been certified against internationally agreed Fairtrade standards. It shares internationally recognised Fairtrade standards with initiatives in 20 other countries, working together globally with producer networks as Fairtrade Labelling Organisations International (FLO). The Mark indicates that the product has been certified to give a better deal to the producers involved – it does not act as an endorsement of an entire company’s business practices.