Catholics Come Home – What we do
source – www.catholicscomehome.org
A Crisis of Faith in our World
It is clear that our society is in the midst of a culture war. More than ever, people need God, but sadly, many have lost sight of the treasures of the Catholic faith. We can see the reality of our fallen-away brothers and sisters not only in our nation as a whole, but even in our own families and neighborhoods. The evidence is shocking:
- Only 33 percent of U.S. Catholics attend Mass on a weekly basis. That means approximately 42.7 million U.S. Catholics are not practicing Catholics.
- The number of Americans identifying themselves as non-religious/secular increased 110 percent from 1990 to 2000! It is now 13.2 percent of the total population.2 Comparing this statistic with the previous one, non-religious, secular individuals outnumber active, Mass-attending Catholics by 58 percent.
- As many as 100,000 baptized Catholics in the U.S. drift away from Church each year.
Evangelization is critically needed, now!
The “New Evangelization” Plan
Pope John Paul II continually exhorted the Church to begin a “new evangelization.” Furthermore, he realized that the old methods from the past needed refreshing, stating, “This vital field of action for the Church requires a radical change of mentality, an authentic new awakening of conscience in everyone. New methods are needed, as are new expressions and new courage.”4
Inspired by the Holy Father’s call to a new evangelization, Catholics Come Home reaches out to inactive Catholics with inspiring TV commercials and an interactive Web site. Here are a few reasons why we use television to invite our brothers and sisters home to the Catholic Church:
- The average American watches more than four hours of television each day and 98.2 percent of all U.S. households own at least one television.
- A 2006 study shows that students recalled two-minute ads better than a full length news story.
- No other single advertising medium has the reach and impact of television, combined with the fulfillment of the Internet.
Each of our television commercials invites people to come to Catholics Come Home.org, where they are given the opportunity to learn (or relearn) the truth about the Catholic faith, find their local parish and return home. As our site says, coming home to the Catholic Church has never been easier!
CCH is Bringing Hundreds of Thousands Home
Catholics Come Home, Inc. combines the effectiveness of mass media outreach, with the ease of Web-based fulfillment, to create a highly effective Catholic evangelism effort never before seen…and the results are astonishing:
“Six months after the CatholicsComeHome.org media campaign ended, a comprehensive analysis was conducted, which revealed the average increase in Mass attendance (returned Catholics, new converts) was 12 percent, even though population growth in the Diocese of Phoenix was flat during that period. This equates to an increase of as many as 92,000 souls who came home!”
Ryan Hanning, Director of Adult Evangelization, Diocese of Phoenix
Based on these 2009 statistics calculated by the Controller’s Office at the Diocese of Phoenix, with the guidance of statisticians from Arizona State University, it appears that for every $1.63 invested in television media, Catholics Come Home was able to help a soul back to their home in the Catholic Church.
The Diocese of Corpus Christi, Texas, experienced similar results in Lent 2009, showing a 17.7 percent increase in Mass attendance as a result of their bilingual Catholics Come Home/Catolicos Regresen campaign.
These results show the powerful impact of the Catholics Come Home television campaign in these initial dioceses. Imagine the thousands of Catholics in dioceses around the country, waiting for their invitation to come home if we are able to spread this “Good News” nationwide!